Wealthfront — French Toast

Role: Writer / Creative

Wealthfront, a managed portfolios and investing app, wanted us to poke fun at the absurdities, risks, and misinformation that have permeated the world of personal finance. Along with Jack Turits, we came up with a spot that hit on three of their most key verticals: smart investing, smart crypto, and socially/environmentally responsible investing. Inspired by some things you might overhear at a typical NYC brunch, “French Toast” was born.