Stella Artois — A Taste Worth More

Role: Writer
Agency: GUT Miami

Question: how do you feature David Beckham in a campaign but make sure that the focus stays on the product? Answer: you constantly upstage one of the most famous athletes of all time.

With GUT Miami, Bryce Aviano, Tanner Shea, and Zane Miller, we created a launch film and provocative (see: faceless) OOH to emphasize just how much Stella Artois is worth to its fans.